Personalized Fundraising Tools
Custom Titles and Descriptions
TikTok creators now have the ability to create custom titles and descriptions on their fundraising pages. This feature allows them to clearly communicate their cause and engage with potential supporters in a more personal way.
Background Images
Additions of background images can help creators connect emotionally with their audience. These images are typically high-quality and relevant to the cause being fundraised for, enhancing the impact of the campaign.
Goal Amounts
Setting a goal amount is a crucial step in any fundraising effort. TikTok creators can specify the exact amount they wish to raise, making it easier for supporters to understand the scope of the campaign.
Personal Messages or Stories
A dedicated space for personal messages or stories allows creators to share why they are passionate about their cause. This feature helps build trust and connection with donors, increasing the likelihood of contributing to the fundraiser.
Fundraising Stickers
Sticker Distribution
TikTok creators can now use stickers that aggregate total donations from all distributed stickers across videos, posts, and LIVE streams. These stickers serve as a visual representation of the impact made by each supporter.
New Updated Donation Experience
The updated donation experience provides creators with more control over how they launch their fundraisers. This feature allows them to create personalized campaigns tailored to their audience’s interests and preferences.
Partnering with Goodstack
Screenshot of the Updated Donation Experience
Goodstack, a fintech company specializing in managing charitable donations, has been paired with TikTok to enhance the fundraising experience. The partnership includes access to a validated database of nonprofit organizations, such as the American Red Cross and Save the Children.
Standard Donation Stickers
Since 2020, TikTok has offered standard donation stickers. However, with the updated feature, creators can now share more personalized content through shared links or embedded videos.
Blog Post Extract
TikTok’s new features aim to empower creators by enabling them to raise funds for causes they are passionate about. The partnership with Goodstack provides access to a database of verified nonprofit organizations and offers tools to create engaging fundraising campaigns.
From international nonprofits to local community initiatives, creators can now choose organizations that align with their values from Goodstack’s validated database. This collaboration ensures that the funds raised contribute directly to meaningful causes.
Company Overview
Founded in 2015
Goodstack is a fintech company specializing in managing charitable donations. Their mission is to simplify and streamline the process of donating to nonprofit organizations, making it accessible for everyone.
Database of Verified Nonprofit Organizations
Goodstack’s database includes verified nonprofit organizations such as the American Red Cross, Save the Children, and many others. This ensures that funds raised contribute directly to impactful causes.
How It Works
TikTok creators can now easily share their fundraising efforts through shared links or embedded videos on TikTok platforms. Each link directs supporters to Goodstack’s platform where they can donate to a verified nonprofit organization.
Conclusion
The integration of these new features enhances TikTok’s platform, making it easier for creators to engage with their audience and raise funds for meaningful causes.
