Instagram Expands Product Tagging Feature to All U.S. Users
Breaking News
Instagram has announced that its product tagging feature, previously only available to creators and brands, is now accessible to all U.S. users with public accounts. This update was first announced in March and was expected to roll out in the coming months.
What is Product Tagging?
Product tagging allows users to tag products directly within their posts, making it easier for them to purchase items they see on Instagram. When creating a new post, tap ‘Tag people’ on the ‘New Post’ screen and select ‘Add tag.’ From there, choose the brand you want to tag, then navigate to the ‘Products’ option located in the bottom right-hand corner of the screen.
How to Use Product Tagging
To tag a product, follow these simple steps:
- Choose a photo or video for your post.
- Move past the filtering and editing screens.
- Tap ‘Tag people’ on the ‘New Post’ screen.
- Select ‘Add tag.’
- First, tag the brand you want to feature.
- Then, select the ‘Products’ option located in the bottom right-hand corner of the screen.
- Search for the product you want to tag and select it from the results.
- Tap the photo to add the tag.
What Happens When You Tag a Product?
When you tap on a tagged product, users will be directed to a page where they can purchase the item. This page also allows them to buy the product directly within Instagram.
Important Notes About Product Tagging
There are a few important things to keep in mind when using product tagging:
- Only public accounts can use this feature: Unfortunately, private account holders will not be able to access product tagging.
- This feature is only available on posts for now: Instagram is working on expanding product tagging to stories as well.
Other Recent Updates from Instagram
Instagram has been busy adding new features and updates to its platform. Just last month, the app added several new features to messaging, including music sharing, silent messages, and polls for group chats. Additionally, Instagram made the chronological feed option available on mobile apps, allowing users to opt-out of the algorithmically sorted feed.
Why is Product Tagging Important?
Product tagging is an important feature for both businesses and individuals. For brands, it provides a new way to reach customers and drive sales. For users, it makes it easier to discover and purchase products they see on Instagram.
Conclusion
Instagram’s product tagging feature is now available to all U.S. users with public accounts. This update is part of the app’s ongoing effort to improve user experience and provide more features for businesses. By understanding how to use product tagging and taking advantage of its benefits, both brands and individuals can get more out of Instagram.
What’s Next?
As Instagram continues to evolve and add new features, we can expect to see even more innovative ways to engage with the platform. Stay tuned for further updates on product tagging and other exciting developments from Instagram.
Additional Resources
For more information on product tagging and how to use it effectively, check out these resources:
By following these steps and staying informed about the latest updates from Instagram, you can make the most of this new feature and take your online shopping experience to the next level.
