A Record-Breaking Week for Pinterest
The excitement around customizing your iPhone home screen following the release of iOS 14 has been paying off for Pinterest. According to new third-party estimates, Pinterest’s app has seen record global daily downloads and a swift climb up the App Store’s Top Charts as users sought out iPhone design inspiration.
A Record-Breaking Week for Pinterest (Continued)
- Daily Downloads: On September 20, Sensor Tower estimated that Pinterest’s app generated around 800,000 installs across iOS and Android on a global basis. This represents a 32% week-over-week growth from the 607,000 installs it saw on September 13.
- App Store Charts: Pinterest swiftly climbed up from No. 47 on the top free iPhone charts in the U.S. on Friday, September 18 to No. 7 on Sunday, September 20.
- Shortcuts and Customization: The iOS 14 customization trend has led to an increase in searches for iOS 14 wallpapers and home screen design, particularly among Gen Z users.
A Boost for the App Ecosystem
The iOS 14 customization trend is not only benefiting Pinterest but also the app ecosystem as a whole. With more users looking to customize their iPhone home screens, developers are seeing increased interest in creating apps that offer design inspiration and customization tools.
A Record-Breaking Week for Pinterest (Continued)
- Organic Increases: Pinterest has seen organic increases in both downloads and iOS 14-related searches.
- Gen Z Users: Gen Z users, who grew 50% year-over-year in June 2020, are driving the increase in searches for iOS 14 wallpapers and home screen design.
Conclusion
The iOS 14 customization trend is a boon for Pinterest and the app ecosystem. With more users seeking out design inspiration and customization tools, developers are seeing increased interest in creating apps that cater to these needs.
Related Topics
- Android
- App Store
- Apple
- Apptopia
- Computing
- Demographic
- iOS 14
- iPhone
- iPhone-App-Store
- iTunes
- Media & Entertainment
- Operating System
- Smartphones
- United States
