Tubi Appoints Anjali Sud as its New CEO
On Monday, Tubi announced the appointment of Anjali Sud as its new Chief Executive Officer (CEO). Sud will be joining the Fox-owned free ad-supported TV streaming (FAST) service on September 1, following her tenure as CEO at Vimeo.
A New Era for Free Ad-Supported Streaming
Sud’s appointment comes as the global FAST revenues for TV shows and movies are set to reach $18 billion in 2028, triple from $6 billion in 2022. Major streaming giants like Warner Bros. Discovery and Netflix are also eyeing the space to boost their ad businesses.
"We are witnessing a seismic shift in where and how content will be consumed," said Sud in a statement. "I believe that Tubi can become the destination for the next generation of audiences."
Tubi’s Growing Popularity
Sud joins Tubi at a time when FAST services continue to rise in popularity. According to Nielsen, Tubi was the most-watched FAST service in the U.S. based on total TV viewing minutes in March. The streamer reports 64 million monthly active users.
Anjali Sud’s Background and Experience
Sud has a strong background in the media and entertainment industry. She became Vimeo CEO in 2017 after previously working as general manager and head of Marketing for three years. Since taking the helm, Sud transformed the video hosting service from just a YouTube competitor to a growing, public software company aimed at serving businesses and content creators.
Under her leadership, Vimeo grew its user base by over 300 million users. However, the past year hasn’t been great for Vimeo, which had its second round of layoffs in January, impacting 11% of employees. Sud announced her departure from Vimeo earlier this month, and she will be succeeded by board member Adam Gross on an interim basis.
A New Opportunity for Tubi
Sud sees Tubi as a unique opportunity to shape the next wave of entertainment by giving all people access to all the world’s stories. "Tubi is doing things differently in a space that is being imminently disrupted," she said. "That is my kind of opportunity."
The Future of Streaming TV
With Sud at the helm, Tubi is poised to continue its growth and innovation in the free ad-supported streaming space. As the industry continues to evolve, it will be interesting to see how Tubi’s new CEO navigates the challenges and opportunities that lie ahead.
Tubi’s Milestones and Achievements
- 64 million monthly active users
- Most-watched FAST service in the U.S. based on total TV viewing minutes (March)
- Global FAST revenues for TV shows and movies set to reach $18 billion in 2028
Anjali Sud’s Vision for Tubi
In a statement, Sud expressed her excitement about joining Tubi and shaping its future. "I believe that Tubi can become the destination for the next generation of audiences," she said.
Sud’s vision for Tubi is centered around providing free ad-supported streaming services to all people, giving them access to all the world’s stories. With her experience in transforming Vimeo into a successful public software company, Sud is poised to bring this same level of innovation and growth to Tubi.
The Impact of Anjali Sud on the Media and Entertainment Industry
Sud’s appointment as CEO of Tubi has sent shockwaves throughout the media and entertainment industry. As a seasoned executive with a proven track record of success, she brings a unique perspective and expertise to her new role.
Her experience in transforming Vimeo into a public software company aimed at serving businesses and content creators will undoubtedly shape her approach to leading Tubi. With her vision for free ad-supported streaming services, Sud is poised to make a significant impact on the industry as a whole.
Conclusion
Anjali Sud’s appointment as CEO of Tubi marks an exciting new chapter in the history of the company. As the global FAST revenues continue to grow, Sud is well-positioned to lead Tubi into its next phase of growth and innovation.
With her experience in transforming Vimeo into a successful public software company and her vision for free ad-supported streaming services, Sud brings a unique level of expertise and passion to her new role. As she takes the helm at Tubi, one thing is clear: the future of streaming TV has never looked brighter.
